PROJECT TYPE:
Brand Identity Integration
CLIENT:
BiOMii©
LOCATION:
Vienna, Austria
SERVICE:
3D Character Design
Visual Storytelling
BiOMii
The Project
BIOMii is an innovative Austrian pharmaceutical company specializing in the development and regeneration of the gut microbiome. While gut health is a highly scientific field, communicating it to everyday consumers requires warmth, approachability, and trust. To give their products a relatable face and a distinct visual identity, BIOMii needed a brand character that could personify their mission and make complex science feel friendly.
What We Delivered
- 3D Character Design – Developed in partnership with dreizueins
- Visual Storytelling – Scenarios demonstrating product benefits
- Procedural Environments – A fully procedural garden built for short animations
- Scalable Assets – Ready for social media, campaigns, and future product launches
A HAPPY PILL
Bringing a Brand to Life
In partnership with dreizueins Werbeagentur, we developed the character’s visual language — from the pill’s expressive features to the props and environments that bring its world to life. Every element was designed to feel playful yet polished, transforming a clinical concept into an approachable companion. The character was styled in BIOMii’s signature magenta and purple color palette, ensuring seamless integration with their existing corporate identity.
THE CHARACTER
Scenarios That Speak
Instead of serving as a static mascot, our character was designed to act out real-life scenarios where BIOMii provides relief. To highlight the benefits of a balanced gut flora while traveling, we created a playful scene of the character happily rolling a suitcase alongside a roll of toilet paper — a lighthearted visual that instantly communicates that travel-related stomach issues are a thing of the past.
To visually explain the core science behind the products, we developed a charming sequence of images demonstrating how BIOMii actively restores and regenerates the gut flora.
In collaboration with dreizueins, we also built a fully procedural garden environment — a vibrant, organic setting designed for the creation of short animations that reinforce the brand’s association with natural health and regeneration.
THE ECOSYSTEM
Through this custom 3D character, BIOMii now has a versatile, lovable brand ambassador that makes pharmaceutical benefits easy to understand and highly engaging for their audience. More importantly, this character is not a one-off illustration — it is a scalable asset ready for social media campaigns and future product launches.
