PROJECT TYPE:
Floor manufacturing
CLIENT:
dreizueins Werbeagentur
SERVICE:
3D Visualization
TILO
The Project
TILO is an internationally renowned Austrian manufacturer of premium wood flooring, celebrated for its craftsmanship and quality. In 2025, the company embarked on a comprehensive digital relaunch — introducing a new brand architecture built around the CoreColor Concept, material integration across Parkett and Vinyl, and a unified design language for residential and commercial spaces.
To elevate their online presence, they needed a fresh, captivating visual strategy that would cut through the noise of a highly competitive market.
What We Delivered
- Campaign Concept – Developed in partnership with dreizueins Werbeagentur
- Visual Strategy – Floor as protagonist, not background
- Material Development – Custom BRDF sets based on TILO surface scans
- Bespoke Interiors – Cinematic spaces tailored to each collection
- Still Renderings – Ultra-high-resolution images (5K+) for the digital relaunch
The Protagonist
Building Worlds Around Floors
In partnership with dreizueins Werbeagentur, we developed the creative concept for the campaign. Our strategy: first, create stunning, imaginative architectural spaces that convey aspiration and lifestyle; then, position TILO’s wood and vinyl floors as the undisputed hero of every scene.
We designed bespoke, cinematic interiors specifically tailored to TILO’s diverse collections. Rather than letting the architecture distract from the product, we crafted minimal yet evocative spaces where light and shadow, material and perspective were precisely choreographed to highlight the unique textures, natural grains, and warm hues of each wood type. We designed interiors for the floors — not the other way around.
THE PROCESS
Crafting Authenticity
We developed a meticulous workflow built around precision and authenticity. TILO provided high-resolution scans of their flooring, which we translated into custom BRDF material sets — ensuring every texture, grain, and reflection behaved with absolute precision. Working with in-house references, we calibrated each material to match the look and feel of the real boards, down to the subtlest detail.
The result: a suite of ultra-high-resolution still renderings at 5K+ resolution, capturing every nuance of the material with forensic clarity. Each image invites viewers to appreciate the wood’s intricate character — the depth of the grain, the warmth of the hues, the subtle play of light on the finish.
