Title Image

Weitblick

Client: Value One

Location: Vienna

Year: 2021

OLN designed the visual communication tools: visuals, cover art, videos of the future views, graphics for the apartment finder and an image video.

In 2017 Mario Cucinella Architects won an international architecture competition. The outcome of the competition was two multifuctional towers in the car-free Viertel Zwei located in Vienna´s second district. MCA „composed a complex urban image“ designed two towers with a totally different look: The 120m high tower „Weitblick“ has a slick and vertically structured facade while the lower residental tower „Grünblick“ with a total height of 90m was interpreted as „a vertical extension of the existing area, the Prater … a relationship of continuity that is not only visual but above all qualitative between nature and built space.“ (MCA)

 

Grünblick is one of the most outstanding residential projects in Vienna. In an intense year we develloped in tight communication and collaboration for almost an entire year a we produced a vast number of detailled visuals. In interior there was design concepts for lobby, rooftop etc which we could follow for our imagery. But we also had to make visible 340 apartments starting from plans with a furniture layout without a distinct design.

 

So a big part of the process was to devellop in permanent collaboration and with high involvement of architects and sales team appropriate interior designs for different and individual apartments types anticipating the specific target group for the individual flat. In a second phase we produced an about 2min image video. We animated scenes in the historic buildings of the Trabrennverein which are directly in front of the tower, urban gardening on the roof and the lobby with concierge and japanese garden. Our favorite spots in the furture project are definitly the community spaces on the roof top, the pool and the dining area with a stunning view: Grünblick (translated green view) is not just a label it´s truely what you get with unique this tower.